Get Started with YDP
How We Can Get Started
Step 1: Begin with a FREE initial phone consultation.
Step 2: We visit your practice or you visit our Southern California office (or you attend one of our quarterly regional workshops for corporate affiliates).
Step 3: Post-visit services (any of these may be prescribed in your strategic plan).
How we can work together
Step 1: Begin with a FREE initial phone consultation.
We’ll help you solve a marketing challenge, and we’ll find out if there is a good reason for us to work together.
Step 2: We visit your practice or you visit our Southern California office.
This includes:
- An initial problem/opportunity phone analysis of approximately 1.5 hours.
- A thorough assessment of your strengths, weaknesses, opportunities and threats using our proprietary diagnostic tools.
- Assessment of key staff, customer service and sales and marketing systems including your staff’s phone skills.
- Discussion of facility and sign issues and opportunities.
- Demographic analysis and target audience identification.
- A written marketing plan based on your goals, strengths, opportunities, etc. This will serve as your practice’s success blueprint for several years.
- A thorough explanation of the tactics and strategies you will use to grow your practice
- A great deal of follow on support and coaching.
- Upon request we also coach and train your staff; develop marketing support materials, including a brand (image). We are a full service company for advertising, media buying, staff training especially sales and customer service, PR, website development, etc. Our service is turnkey.
- Help and support implementing your marketing plan.
(OR you attend one of our quarterly regional workshops for corporate affiliates. Password required )
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Step 3: Post-visit services
Any of these may be prescribed in your strategic plan:
- Implement strategies, create programs and install systems in your practice.
- Create a powerful image (brand) in your marketplace that makes you THE preferred provider.
- Install outreach programs to your patient base that get you more referrals.
- Outreach programs to the community that build your reputation and attract new patients.
- Professional referral programs that make doctors and their staff choose you.
- Patient loyalty and retention programs that keep patients coming back to you.
- Tracking systems that help you manage your success.
- Alignment of partners and staff for optimal teamwork, harmony, vision and success.
- Staff intensive retreat: Learn to work together, resolve conflicts.
- Retreat for principals: Leadership development; communication skills training.
- Staff training: Getting patients to “Yes”; creating a high performing team; raising the bar on service.
- Rep training.
Develop print and digital communication tools that build an image and attract patients, including:
- Image (Brand) building
- Brochures
- Business cards, letterhead, logo
- Personal bio
- Prescription pads
- Ads, Flyers
- TV and radio spots
- Public Relations
- Yellow pages ads
- Letters to patients, postcards, community events, seminars
- Websites and iBrochures
- Much more

